Heading into our 10th season, Home for the Holidays and Spring Fever are high-profile media events hosted by Lucid Communications.   This year, we’re hosting the preview in our new client, MuseMovement‘s, Pilates studio located in the treny Queen West-Ossington neighbourhood in the Artscape Building.  Address is 180 Shaw St. Unit 204 up the stairs and to your left.

We will carve out an intimate vignettes presenting our clients products and pitch stories and features to our top-tier media guests on February 1st, and then will host a Cinq à Sept at the end of the day for our blogger guests , health/beauty media and producers.  One-on-one presentations allow each guest to view a selection of newsworthy high-end, lifestyle brands timed to coincide with their seasonal editorial schedules. An original media list is developed each season to include editors, producers and bloggers from the lifestyle, home, fashion, beauty, and health and wellness sectors.  The experiential activation is designed to creatively tell each brand’s story, pitch product placement, generate product trial, offer story ideas and pitch spokesperson interviews on behalf of the participating brands.

Below is a list of several media outlets that have attended these exclusive media presentations in the past.

▪                Canadian Living
▪                FASHION magazine
▪                Chatelaine magazine
▪                CityLine (City TV)
▪                Eluxe online retailer
▪                Hello! Canada
▪                eTalk
▪                Canadian House and Home magazine
▪                Canadian Family magazine
▪                Today’s Parent magazine
▪                Style at Home
▪                theLoop.ca
▪                LOULOU magazine
▪                Ming Pao newspaper (daily)
▪                National Post
▪                Globe and Mail
▪                Sun Media
▪                MuchMusic TV
▪                Wedding Bells magazine
▪                Where Toronto magazine
▪                Flare magazine
▪                Breakfast Television
▪                ELLE Canada
▪                Style at Home
▪                Dabble magazine
▪                Huffington Post
▪                Elevate magazine
▪                Marilyn Dennis

…just to name a few

Following the presentations, each guest is provided a link to our secure microsite featuring supporting media materials and images. On-site photography at each event captures the activations as well.

To ensure the participant’s seasonal stories remain top-of-mind, each journalist receives a bag of featured products to taste, try, photograph and report on for their upcoming gift guides, features and television shoots.

Given the nature of long-lead appointments, media relations story pitching, placement and planning continues well after the last appointment to coordinate ongoing coverage with both attending and non-attending media. All coverage is tracked, and shared on social media to increase exposure.

Blogtail Cinq à Sept cocktail party

At the close of Day 1 appointments, Lucid Communications hosts a Cinq-à-Sept cocktail party for influencers, bloggers and beauty editors and producers. This event includes wine and food pairings, hair and make-up touch-ups, skin consultations, group walk-about presentations, and more.

We are pleased to announce Lucid Communications will launch its FIRST-ever U.S. preview in New York City in 2018. This activation will also include opportunities for media desk side presentations.

Some of the media outlets participating include:

▪                InStyle
▪                Vogue
▪                Harper’s Bazaar
▪                Marie Clair
▪                Cosmo/Seventeen Magazine
▪                Nylon
▪                Time Out NY
▪                Town & Country
▪                ELLE
▪                O Magazine
▪                Teen Vogue
▪                Huffington Post
▪                Vanity Fair
▪                Glamour
▪                WWD
▪                Real Simple
▪                Refinery 29
▪                Allure
▪                People Stylewatch
▪                Well + Good
▪                Marie Claire