Home for the Holidays and Spring Fever are high-profile media events hosted by Lucid Communications.  Usually this two-day event takes place at one of Toronto’s top luxury hotels.  This year, we’re hosting Spring Fever at VdeV Maison located on trendy Ossington Ave.

We will carve out an intimate, one-stop shopping environment in the back of the store for top-tier media on January 11th between 11-4pm and then will host a Cinq à Sept at the end of the day for our blogger guests.  One-on-one presentations allow each guest to view a selection of newsworthy high-end, lifestyle brands timed to coincide with their seasonal editorial schedules. An original media list is developed each season to include editors, producers and bloggers from the lifestyle, food & wine, fashion, beauty, retail, and design sectors.  The experiential activation is designed to creatively tell each brand’s story, pitch product placement, generate product trial, offer story ideas and pitch spokesperson interviews on behalf of the participating brands.

Toronto Presentation for Spring Fever 2017   |    JANUARY 11th  |
VdeV Maison – 120 Ossington Ave.

Below is a list of several media outlets that have attended these exclusive media presentations in the past.

▪                Canadian Living
▪                FASHION magazine
▪                Chatelaine magazine
▪                CityLine (City TV)
▪                Eluxe online retailer
▪                Hello! Canada
▪                eTalk
▪                Canadian House and Home magazine
▪                Canadian Family magazine
▪                Today’s Parent magazine
▪                Style at Home
▪                theLoop.ca
▪                LOULOU magazine
▪                Ming Pao newspaper (daily)
▪                National Post
▪                Globe and Mail
▪                Sun Media
▪                MuchMusic TV
▪                Wedding Bells magazine
▪                Where Toronto magazine
▪                Flare magazine
▪                Breakfast Television
▪                ELLE Canada
▪                Style at Home
▪                Dabble magazine
▪                Huffington Post
▪                Elevate magazine
▪                Marilyn Dennis

…just to name a few

Following the presentations, each guest is provided a link to our secure microsite featuring supporting media materials and images. On-site photography at each event captures the activations as well.

To ensure the participant’s seasonal stories remain top-of-mind, each journalist receives a bag of featured products to taste, try, photograph and report on for their upcoming gift guides, features and television shoots.

Given the nature of long-lead appointments, media relations story pitching, placement and planning continues well after the last appointment to coordinate ongoing coverage with both attending and non-attending media. All coverage is tracked, and shared on social media to increase exposure.

Blogtail Cinq à Sept cocktail party

At the close of Day 1 appointments, Lucid Communications hosts a Cinq-à-Sept cocktail party for influencers and bloggers. This event includes wine and food pairings, hair  and make-up touch-ups, skin consultations, group walk-about presentations, and more.

We are pleased to announce Lucid Communications will launch its FIRST-ever U.S. preview in New York City in 2017. This activation will also include opportunities for media desk side presentations.

Some of the media outlets participating include:

▪                InStyle
▪                Vogue
▪                Harper’s Bazaar
▪                Marie Clair
▪                Cosmo/Seventeen Magazine
▪                Nylon
▪                Time Out NY
▪                Town & Country
▪                ELLE
▪                O Magazine
▪                Teen Vogue
▪                Huffington Post
▪                Vanity Fair
▪                Glamour
▪                WWD
▪                Real Simple
▪                Refinery 29
▪                Allure
▪                People Stylewatch
▪                Well + Good
▪                Marie Claire