Participating clients:

About: Founded in 2011 by Andy Hnilo in California, this all-natural and organic skin care line is recognized for its highly-effective and powerful properties. After waking up in a hospital bed in the ICU on the night of March 20th, 2011, Hnilo’s desperation became his inspiration to start Alitura. He had been struck by a series of large vehicles while crossing a busy street. He had a collapsed lung, seven broken ribs and a severe compound fracture of his jaw, which was broken in five places. As someone who had always made a living based upon his appearance — with modelling and acting — and the execution of demanding physical tasks as a Division 1 baseball player, the outcome of this incident had far-reaching implications. He recognized that he had the power to choose, as we all do when faced with stressful events, and he was determined to bounce back even stronger.

By approaching his problem from a nutritional perspective, Hnilo rebuilt himself and was back on a runway in a mere seven weeks. He attacked his injuries both from the inside and outside. The most critical tool for healing his exterior was a hand-crafted blend of unique, specialized ingredients from around the world that he formulated into a clay mask.  Alitura was born in order to solve a significant problem in Hnilo’s life. His hope is that it packs the power to have an impact within yours, too.

Alitura uses only the cleanest, most effective ingredients formulated together after countless hours of research, testing, and deep thought in the sauna! Alitura products are proudly made to a higher standard, which includes no fillers, no glycerin, no artificial fragrances, no artificial coloring, no artificial preservatives, and absolutely no testing on animals. Hnilo’s strong focus on customer satisfaction is reflected in Alitura’s 4.9/5.0 customer ratings.

Giving Back: Alitura has also partnered with Smile Train where it will donate a percentage of each website sale to provide 100%-free celft repair surgery to children in need.

Stocklist: The products are offered in over 75 countries, and can be found at Erewhon, CAP Beauty, aesthetician clinics and many more retailers. The entire line can also be purchased and shipped Nationally and Internationally in their online store.

Visibility: Alitura has been featured in Life & Style, Reader’s Digest, Ask Men, Paleo Magazine, New York Magazine, and many more.  He has also been a guest expert in many industry podcasts including: Wellness Mama, Bulletproof Radio (4x) Self Made Man, Entrepreneur On Fire, Zestology, Ben Greenfield to name a few.



About: basd body care is not your typical body care line. basd is just like you – strong, confident, sexy and resilient. With the tagline “it’s good to be nakd,” basd believes that embracing the body, instead of focusing on its flaws, is the only way. And with a mission of transparency, customers will know exactly where the basd products in their beauty routine come from. basd is proud of their organic, plant-basd, cruelty-free products that work with what your mama already gave you. Because you don’t need work – you need no-BS body care that works.

From the team that brought you the bestselling and groundbreaking, Vega, Phil LeBeau and Ashley Metson created basd with an overflowing handful of passion and expertise to celebrate and nourish all body types. They surround themselves with badass women every day — they were each raised by one, and they have been inspired by so many of them, both at work and at play. So they wanted to make a body care line to care for their skin without compromising on quality and scent, and without all of the bad ingredients.

After more than a year of careful concocting, LeBeau and Metson are proud to launch their brand into the global green beauty world. The basd scents are all plant-derived, with essences of mint, citrus and vanilla taking centre stage. In short, basd smells as good as it makes you feel. The product line is gluten-free, paraben free, non-GMO and never tested on animals — only on consenting humans. LeBeau and Meston are both dedicated to offering a safe, effective, beautiful body care brand for everyone. Feel good, look good, do good.

basd body care scored zero on the Think Dirty meter in 2017 meaning zero toxins mean zero worries.  The company has been featured in Huffington Post, Hello! Canada, Canadian Beauty, Breakfast TV, The Kit, and Origin Magazine to name a few. They’ve recently been picked up by Credo Beauty in the U.S.A.

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About: Erin Tracy Bridal and Fine Jewellery is a purveyor of custom bridal and ready-made fine jewellery. Employing the industry’s best craftspeople, lead designer Erin Tracy has been creating unique and special pieces on site at the Toronto-based studio since 2003. The work of an avid traveler, her jewellery embraces diverse cultural influences—from the American Southwest to Scandinavia to Japan. But it always remains unmistakably her own.

Erin’s innate creativity and strong design sensibilities were honed by her studies at the Ontario College of Art and Design, from which she took her Bachelor’s degree in design. Since then, the virtuosity of her work has attracted a large and loyal following of repeat clients across North America, Europe, Australia and the United Kingdom.

Erin Tracy is an award-winning designer with over a decade of design experience and while her reputation has been built largely by word of mouth, her artistry has been recognized in such high-profile publications as The Globe and Mail, Toronto Star, Flare, Fashion Magazine, Elle Canada, Wedding Bells and Canadian Jeweller.  She was most recently profiled as a jewellery expert on CityLine, CHCH Morning Live, and E! Canada.


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About Joyous Health: Joyous Health was founded by holistic nutritionist and natural health expert, Joy McCarthy with one goal in mind: to inspire others to live healthier and happier by blogging about her own personal health journey. She is a bestselling author and health expert for North America’s leading publications, television and radio shows.

It began in 2003 when McCarthy embarked on her own healing journey as she had been struggling with symptoms of hormonal imbalance for five years. Even though she embraced a ‘healthy’ lifestyle, she was still dealing with thinning hair,  dry skin, digestion issues and irregular periods. After years of following a conventional medical approach, it was at that point when Joy chose a different path that would transform her life.

In 2006, she continued on her healing journey and it became clear that in order to fully heal, she needed to leave her high-stress career in marketing, and fully embrace her passion, and enrolled in the Institute of Holistic Nutrition. Throughout the three years of study, she started blogging to inspire people beyond her immediate circle and and in 2009 Joyous Health was born.

By 2013 Joy had grown the business and was now taking on clients consulting, touring the country speaking at various industry events as an expert, and developed her own line of products.  She also launched her first online program, Joyous 10-Day Detox; a line of natural and organic body care; and, most importantly, her husband Walker joined the team full-time. He left his corporate job selling fancy cars and returned to his entrepreneurial roots to join Joy in the day-to-day efforts of running Joyous Health.  By 2014 Joy finished her first book, Joyous Health: Eat and Live Well without Dieting. It was published, and became a best-seller.  This book was a celebration of real food, life and proving that healthy eating can be delicious. In 2015 Joy and Walker welcomed Vienna Beate The Jordan into the world, and joy continued to inspire and motivate in the kitchen, and was creating more  deliciousness so my whole family will be well-nourished.  Joy then launched her second book, Joyous Detox, and is filled with recipes to help readers feel energized, bloat-free and gorgeous helping them break away from sugar, dairy and gluten.

Joy continues to live in Toronto with her husband Walker and their daughter Vienna.  Her passion and excitement for helping people live healthier, happier lives comes across in everything she does. She has a knack for taking complicated nutrition and health information and delivering it in a way that is accessible, easy to understand and informative. Most recently, she has been featured in The Globe and Mail, CNN, Huffington Post, Fashion Magazine, and House and Home to name a few.

Visibility: Joy has been featured as a health expert in print, online, through podcasts, and on TV at numerous outlets including Well and GoodCanadian LivingCBCCTVEncircledUltimate Health PodcastChalkboard MagazineCNNVibeTribe WellnessGlobal NewsSunlifeClean Eating Magazine, and many more! She has also been nominated for the “Best Blog of 2017” award by Healthline.


AboutMuseMovement Studio offers an intimate and unique experience that helps you unplug from your life and tune into your body. Offering group classes and private instruction, MuseMovement specializes in an informed and contemporary approach to Pilates, yoga, and functional fitness that is relevant to your urban lifestyle and its demands. Taught by passionate and experienced instructors, all level classes at Muse are challenging and dynamic and provide you with a full body workout that helps you find deep strength and balance. Muse’s unique method perfectly combines functional movement, strength, alignment, and stability work with flow. Through creative yet methodical sequencing of exercises and mindful cueing, Muse helps you build your body up for success so that you feel the difference and intuitively understand the magic of movement.

Creator and director of MuseMovement, Keri O’Meara, boasts a number of different titles from Pilates and Yoga Teacher to Master Trainer and Entrepreneur.  Originally trained at Stott Pilates, she also has a Therapeutic Pilates Certification from the Pilates Process and a 200-hour Yoga Certification from Vikasa Yoga in Thailand. Inspired by her own experience with the liberating and transformative power of mindful, safe movement; Keri’s teaching motto is to “move your body, move your mind, move your heart.”

Having lived with rheumatoid arthritis (RA) since she was four years old, Keri found Pilates and yoga as a way to get strong pain free, help maintain mobility, and feel connected to her body in a positive way.  To literally get strong in her center, mobile in her once stiff joints and get connected to her body in a positive way.

Keri has over the years created a signature approach, “the Muse Method,” which both challenges and sets the body up for success in movement, so that students understand and feel the magic of movement. Her deep and intuitive understanding of the human body informs everything she does whether she is working with a client in a rehab setting, teaching a group fitness class or training teachers.

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About: Province Apothecary is a holistic skincare and wellness brand recognized both for it’s effective natural skincare products and custom organic facials. PA is leading the way in green beauty with a unique blend of 100% active plant based, synthetic-free ingredients, establishing itself as a brand focused on a whole-body approach to beauty.

Owner and founder Julie Clark’s journey into natural skincare developed out of her own struggles with allergies and eczema. Unable to find products that were pure and effective enough to heal her sensitive skin, she began blending her own. Now an accredited Holistic Health Practitioner and Aromatherapist, Julie continues to develop new products drawing inspiration from her facial clients, the weather and the seasons.

Province Apothecary sources the highest quality organic, wildcrafted ingredients from each Canadian Province and hand-blends these ingredients in small batches to create skincare that will nourish + balance skin. Julie’s favorite ingredients include: seaweed from Nova Scotia, maple syrup from Quebec, organic sunflower oil from Ontario, organic beeswax from Alberta, organic lentil flour from Manitoba, and organic raspberry oil and glacial clay from British Columbia. PA is blending the wilds of Canada into nourishing and balancing skincare.

All products are free from: petroleum, parabens, synthetic fragrances and ingredients, endocrine disruptors, carcinogens, dyes, alcohol, solvents, pesticides, genetically modified organisms (GMOs), palm oil or derivatives, cosmetic grade ingredients and toxins of any kind.

Stockists: 175 Canadian +  USA retailers including CAP BeautyFollainFree PeopleWhole Foods MarketThe Detox and Credo Beauty.   All products can be ordered online both in Canada and the US – and can shipped nationally.

Visibility: Province Apothecary PA has been featured internationally in print and online by VogueW MagazineHuffington PostInStyle.comAllureBridesByrdieWell and GoodGarance DoréWallpaperCool HuntingProteinRefinery 29, and Our Body Book.  In addition, a number of Canadian publications including: Canadian LivingFashion MagazineEn Route MagazineChatelaineFlareElle CanadaToday’s ParentToronto LifeGlobe and Mail, and The Toronto Star.

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About Stray & Wander: Stray & Wander is an ethically sourced brand offering a curated collection towels and blankets woven from 100% organic Turkish cotton. Their premium products are fairly traded and handmade using traditional methods. They value the amount of energy and skill that goes into creating these one of a kind pieces. Stray & Wander values traditional methods of production. Their philosophy highlights the importance of buying ethically well-made products and buying less. They believe in the beauty of imperfection. Working with women’s cooperatives, family-run businesses and individual artisans, their focus is on bringing beautiful handmade and fair trade products to the global marketplace, and helping to preserve the ancient traditions behind these art forms.

Traditionally used for Hammam (Turkish baths), Turkish towels are now widely used in spas, on the beach, and in the home. Turkish cotton comes from a medium fiber cotton plant which provides the perfect balance between absorbency and quick drying. The more you wash your towel the softer it becomes. Any small imperfections reflect the handcrafted nature of the towels, and add to their uniqueness and beauty. Featuring a wide selection of various patterns, Stray & Wander is an innovator of ethical and ultra-plush Turkish towels and blankets.

Stray & Wander can be found in 30+ stores in Canada and U.S., and can be shipped Internationally.



About VdeV Maison: Launched in 2012, VdeV Maison is a home decor and furniture store located in Montreal and Toronto. With a vintage and industrial style, VdeV Maison carries a large variety of products including: furniture, lighting, home accents, bedding, bathroom, accessories and even hardware. VdeV Maison is not just a shop but provides rental services as well. Meeting the needs of professionals, customers can rent items for a one week period for 25% of their value. This is particularly useful for professionals in fields like home décor, film industry, photography, medias like magazines or blogs, etc. Constantly evolving and looking for the latest trends, VdeV Maison offers a unique, warm and inspiring aesthetic for home enthusiast

Both Ossington and St. Laurent locations are owned by style obsessed Fanny Vergnolle de Villers who reigns from a fine familial line that brought the chain of home design stores ZONE Maison to the streets of Quebec.  Her mission is to serve by curating a hard to define retail experience — one in which beauty, experience, and magic come together profiling the stores’ style with the mix of different influences.  Villers would say the look of the store is a blend of vintage meets industrial aesthetic – yet she still pays homage to her roots bringing in French and country influences.   Fanny goes above and beyond owning two home retail stores – she helps her clients cultivate their homes and transforms them into sacred spaces.

VdeV Maison products can be found at their Montreal and Toronto locations, as well as online. VdeV Maison offers shipping across Canada. Stay updated with VdeV Maison through their website or on social media @vdev_maison.

Montreal – 5042 Saint-Laurent,  Montreal, Quebec     |         Toronto – 120 Ossington Avenue, Toronto, Ontario

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About: Yoga Culture is an urban yoga apparel line based out of Canada, promoting a lifestyle of sustainability, empowerment, and inner peace. The vibrant and uniquely patterned leggings are designed in Ontario and produced in Montreal. Yoga Culture’s founder, Shailja Jha, is not only a woman with an appreciation for fashion and design, but a deep passion for yogic culture as well. Given her years of experience on the design and production for major global fast-fashion brands, she genuinely understands what it means to create a trendy fashion line. Born and raised in India, Shailja had the unique opportunity to connect directly with the true essence of yoga, from a very young age. Daily meditation was a large part of her upbringing, and still is today. After being blessed with a beautiful baby girl — who soon became her inspiration — Shailja was able to connect her passion and skillset of design with her yogic roots, and Yoga Culture was born.

Mindfulness and giving back extends beyond the cushion and daily mantras for Shailja and her team at Yoga Culture. In addition to everything from design to production being sourced from her own backyard, they use Eco-conscious polyester that uses 70% less water, heat, and energy than your average market polyester fabric. Yoga Culture is promoting a line of apparel that is mindful of the environment and the land we live on. Yoga Culture also donates a portion of profits to the Because I Am A Girl program with Plan Canada.

Yoga Culture has recently been featured in Elle Canada and Chatelaine, and can be purchased and shipped across both Canada and the U.S.

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For editorial pulls, high-resolution shots, product samples, interviews, or any related media inquiries for any of our clients, please contact: Michelle Calvert, 416.640.5675, 323.348.6412 or email